Acquire
Find clinics with a reason to buy.
Measure Sales-accepted opportunities and acquisition cost.
Proposed marketing direction
Win the
right clinics.
A focused marketing plan connecting clinic acquisition, a clear buying case and Sales follow-through.
View the growth priorities
01 / The growth plan
One buying journey.
Three commercial priorities.
Convert
Give the buyer a clearer case.
Measure demo-to-proposal conversion and stalled deals.
Grow
Build the relationship after the sale.
Measure partner engagement, referrals and expansion.
02 / The evidence
Make the evidence
work commercially.
69.2%Informational keywords · U.S.Connect education
Connect education
to evaluation.
Turn treatment-led content into a clearer path to equipment evaluation and a qualified enquiry.
20SEMrush Authority ScoreTrack visibility.
Track visibility.
Prioritise relevance.
The 361 organic keywords worldwide provide a baseline. I’d prioritise treatment and equipment searches that bring relevant clinics into a Sales conversation.
AdvertisingOne message.
One message.
A clear next step.
Connect each ad to a clinic need. Carry that message through the page and Sales follow-up. Measure the opportunities Sales accepts.
03 / The first 90 days
A focused first 90 days.
Proposed sequence
Days 1–3031–6061–90
DiagnoseAgree the segment and baseline.
TestRun one focused pilot with Sales.
DecideReview results and the next investment.
An agreed segment. A reviewed pilot. A clear investment decision.
One plan. Shared accountability.
Sales
Clinic fit, follow-up and deal feedback.
Clinical & Service
Evidence, training and the partner experience.
Marketing & agencies
Positioning, campaigns and delivery.
Leadership & Finance
Targets, budget and investment decisions.